Greatness The One, or simply Greatness, is a brand dedicated to inspiring Greatness and motivating people to be great mainly through streetwear fashion and design. We aim to inspire but also provoke thought and action with our products. We ultimately represent a new revolution of young people striving for success.

“Greatness” represents the very best, the most prestigious, it represents excellence and elegance. Greatness to me represents applying all of those qualities and adjectives into ones personal and/or professional life, which is what we aim to inspire people to do. “The One” represents Greatness being “that one” characteristic that brings all of us together. We all come from different cultures, backgrounds, and cities, but its the striving for Greatness that unites us all under this brand.

We are rooted in Michigan and have teams of ambassadors located in Detroit and the major Michigan campuses, Michigan, Michigan State, Central, Western Michigan and DePaul University. All of our teams make and receive funds from sales and events. It’s really a priority for us to be able to provide a source of income for young people. So supporting us is supporting the youth in more ways than one.