Welcome to Greatness

Greatness The One, or simply Greatness, is a brand dedicated to inspiring Greatness and motivating people to be great mainly through streetwear fashion and design.

We aim to not just inspire, but also provoke thought and action with our products. We ultimately represent a new revolution of young people striving for success.

With so much craziness around us, the world needs inspiration. Young people need something to believe in.

To combat the negativity in society, the world needs young people spreading Greatness…why not us?

This is why we do what we do.

GTO Collections

Detroit

Detroit A Different World Collection

Defiance

Greatness Defiance Collection

Greatness @ Home

Glasses, Coasters & More

Best Sellers

From The GTO Blog

Michigan Chronicle: GTO

By |August 25th, 2018|

Greatness The One Clothing Brand To Expand With Support When ​A. ​Grant Henderson created his own fashion line, he didn’t just envision a line of shirts, ​he [...]

Burn Rubber PopUp Shop

By |December 22nd, 2018|

Our 3rd annual Greatness December Pop Up Shop at Burn Rubber! We brought a fun, and interactive shopping experience to the biggest sneaker boutique in the Metro [...]

U of M PopUp Shop

By |November 9th, 2018|

We brought our intimate, fun and enjoyable shopping experience on the road to Ann Arbor at Motivation! Our pop up shops are known for their great [...]

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Our goal is to inspire young people to Be Great
through our message and our products.